Hi, this is Shelly from Koi-Fly Creative. Today, I’m going to talk to you about the questions you should ask before you even start drafting your content marketing strategy. Creating a content marketing strategy for your company, can be really in depth. And it takes a lot of resources. So, make sure you’re prepared by answering these five questions. Question number one, what are your goals for focusing on content strategically? Are you looking for page views? Do you care more about time on site? Are you looking to generate leads or boost subscribers? Knowing what you’re going to be measuring is key to evaluating the success of your program Question number two, who is your target audience for this content? You don’t want to make the mistake putting the time and the energy into creating awesome content your audience just isn’t interested in. Think about who they are, what their job is, how they behave or even how many kids they have. This gives you an idea of what kind of content they want to read, watch, or listen to. Question number three, do you understand your target audience? Now that you know who your target audience is, think deeper than demographics. This will help you not only understand what your audience wants to ingest but how they want to ingest it. Think about what they do every hour of the day. Do they take the subway? Then maybe they prefer video content with captions so they don’t have to put the sound on. Do they have an hour commute in traffic every day? Then podcasting is probably their favorite way to ingest information. Put yourself in their shoes to get a better idea of what they like to consume and how. Question number four, what are your competitors doing? It’s best not to harp on your competitors, but it’s good information to have when thinking about your content. Look at your more successful competitors and see what’s making them successful. What are they doing that’s interesting and out of the box? But instead of copying your competitors, find out what they are not offering that your audience wants. Question number five, what support does your marketing team need to execute this content strategy? After you have some of idea of what kind of content you’d like to create, you need to make sure you have a team that can execute. I’m sure you all have natural writers and even photographers on staff. Allow your staff to work on the things they’re good at, and then hire out the other stuff. Well, there ya have it. For more marketing, production, and design tips and tricks, make sure to subscribe to the dash on Youtube and check out Koi-Fly.com.