Art is Real, Art is Virtual – Brought to you by Hyundai Motor Company

Art is Real, Art is Virtual – Brought to you by Hyundai Motor Company


We are wondering, what are the ideal ways to
show VR exhibitions? And it seems that there are lots of different
ideas and some artists like the fact that they can be
shown anywhere because you are catapulted into a totally
different area, a different region, a different sphere. And there is VR on the one hand
and there is AR, and then there’s mixed reality which is being
developed. I think it’s going to be a spectrum of
possibilities and they will actually merge into each other
a little bit. I know Bjarne Melgaard as a very important
Scandinavian painter, also someone who makes sculptures. And I know of video works, etc, but this is the first time you work with this
new, very powerful medium, virtual reality. And an obvious question is of course,
not only why you did it but rather, what it offers that you couldn’t have done in
more traditional mediums? How the VR functions for me
was that I had the possibility to materialize a narrative
in a kind of almost transcendental way. So, I could take all these older references and I could present them
in a totally contemporary context. I couldn’t have done that in any other medium. It’s something strange with VR,
that it promises sublime experiences. What is the experience for the audience? You are immersed in a very isolated experience
which you are not in a regular museum. And here, you can somehow
be within the artwork. I feel like, isn’t it a little bit of a challenge
for VR now to go beyond just three masks
from the ceiling? I mean, just talking to people who try this
medium now, I feel like there are almost two schools
or two approaches. And I could see your piece, could we say that it’s almost like
a hyperdense retrospective. -It could of course, be inside a show of yours.
-Yes. There are others with whom we have worked who like the fact that it’s a totally abrupt
kind of cut that you know, you can sit in the basement
and then you are kind of catapulted -into a different space. Many people, they talk about how will this be
for artists, this medium? How will this develop? But I haven’t heard so many people talking
about how will this be for a curator? What is a curator now in relation to the art? In a way, I have been
a very classical old school curator, working for museums,
the Venice Biennale, things like that. So, of course it will change everything. We can apropos the emerging
or the kind of mixing of real and virtual. One could probably do,
I wouldn’t even call them bi-annuals but kind of events that happen in LA,
Copenhagen, some in South Africa at the same time. And it’s you know,
it takes place in a physical space but it has so strong a virtual presence that
it’s actually a kind of international event. I think, that these technologies
and VR being the visually most overwhelming and therefore maybe the best example, is a possibility to actually totally disrupt
traditional structures of the art world. The gallery, the art fair, the museum,
the private collection; all of that to a certain extent is irrelevant
because it can actually be art for all. Is it also interesting
that the artworks get detached from all these openings and conferences
and talks, and you can go back to maybe
the individual experience of an artwork?

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